🏔 Tour Operators · Live demo available

Your guests text or chat at 11pm. Highmark answers.

Tour operators lose bookings every night when potential guests can't get a quick answer. Highmark gives you a 24/7 AI concierge that handles availability questions, sends booking links, and captures leads — on SMS and on your website.

📱 Text DEMO to see it live See a conversation ↓
SMS Concierge
Web Chat Widget
Live in 1–3 days
See it in action

Same AI. Two channels. Both work the same way.

SMS for customers who find your number. Web Chat for visitors on your website. Same knowledge base, same booking links.

📱 SMS — What your customers experience
Hey, do you have any guided tours available this Saturday for 4 people?
Great news! We have a few options for Saturday — here's what's available:
1. Morning Guided Tour (9am) — 4 spots left
2. Afternoon Scenic Tour (2pm) — fully booked
3. Sunset Photography Tour (5pm) — 6 spots

Which one sounds good? I can send you the booking link right now.
Let's do the morning one
Perfect choice! Here's the booking link for the 9am Saturday tour:
https://fareharbor.com/example/items/morning-tour/

Book now and you're all set. Let me know if you have any questions!
💬 Web Chat — Right on your website
What's included in the guided tours?
Our guided tours include everything you need — equipment, safety briefing, and an experienced local guide who knows every trail. Most tours run 2–4 hours depending on the option you choose. Is there a specific type of experience you're looking for? I can help match you with the right tour.
We're a group of 6 beginners
Perfect — our Beginner Group Tour is built exactly for that. It's designed for first-timers, the pace is relaxed, and your guide will make sure everyone's comfortable the whole time. Ready to check availability? I can pull up open dates for groups of 6 right now.
FAQ

Questions from tour operator businesses

Can Highmark handle questions about specific tours?
Yes — your bot is trained on your tour descriptions, availability, pricing, and policies. It can answer detailed questions about any tour you offer.
What happens when a guest is ready to book?
Your bot sends them the direct booking link for the specific tour they're interested in — your FareHarbor page, your booking software, or any URL you configure.
Does it work for both SMS and website inquiries?
Exactly. The same AI handles both channels. Guest texts your number? Handled. Guest chats on your website? Same knowledge, same responses, tracked separately.
Pricing

Start free. Scale when you're ready.

No long-term contracts. No per-message fees. Most clients go live in 1–3 days.

Free
$0
forever, limited
Try Highmark with your business — no risk, no credit card.
  • ✓ Basic SMS Q&A chatbot
  • ✓ Up to 100 messages/month
  • ✓ Shared Twilio number
  • ✓ FAQ answering from your website
  • ✗ Lead capture
  • ✗ CRM & contact records
  • ✗ Booking integration
  • ✗ Campaign messaging
Text the demo →
Most Popular
Growth
$249/mo
billed monthly · setup included
Everything you need to capture every lead and never miss a customer.
  • ✓ Everything in Free
  • ✓ Unlimited messages
  • ✓ Dedicated Twilio number
  • ✓ Lead capture + team notifications
  • ✓ CRM — contacts, tags, opt-in/out
  • ✓ Custom bot persona & tone
  • ✓ Weekly website knowledge refresh
  • ✗ Live booking integration
  • ✗ Campaign messaging
Get started →
Pro
$449/mo
billed monthly · setup included
Full platform. Real-time availability, booking automation, and more.
  • ✓ Everything in Growth
  • ✓ Live booking availability
  • ✓ FareHarbor integration
  • ✓ Booking confirmation texts
  • ✓ 30-min follow-up automation
  • ✓ Priority support
  • ✓ Campaign messaging
  • ✓ Analytics dashboard
Talk to us →

Pricing shown is per client. Volume discounts available for agencies. Contact us for custom plans.

Live demo

See it work right now

Text the demo number below. Ask anything — pricing, availability, how it works. Highmark will respond in seconds.

(866) 890-6657
Text anything to start · Works on any phone
📱 Open in Messages
Get started

Your customers are texting right now

See Highmark work on your phone in the next 30 seconds — no signup required.

📱 Text DEMO to (866) 890-6657 Talk to us →