Highmark is an AI SMS concierge platform operated by Whiteout Solutions ("we," "our," or "us"). We provide messaging technology that enables customer-facing businesses — including tour operators, rental companies, and service businesses — to communicate with their customers via SMS.
When you receive a text message from a business that uses Highmark, the message is sent on behalf of that specific business. Highmark processes the message as a platform provider; the business you engaged with is responsible for collecting your consent and ensuring messages are appropriate.
We collect information that is provided to us directly or generated through your use of the service:
We use the information we collect to:
Highmark acts as a data processor on behalf of the businesses ("clients") that use our platform. Each client business is responsible for collecting your consent before you receive messages from them. Your data is used exclusively in the context of your relationship with that specific business.
Opt-in consent is business-specific. If you consent to receive messages from one Highmark-powered business, that consent does not carry over to any other business on the platform. Each business manages its own opt-in independently.
Your information is not sold. We do not sell, rent, or trade your personal information to third parties. Your data associated with one Highmark client is not shared with or visible to any other Highmark client.
We may share your information only in the following circumstances:
We do not share your data across unrelated businesses on the Highmark platform.
If you opt in to receive SMS messages from a Highmark-powered business, standard message and data rates may apply depending on your carrier plan. Message frequency varies based on your level of engagement with that business.
You can opt out of messaging at any time by replying STOP to any message. Your opt-out will be processed immediately. To re-enable messages, reply START or UNSTOP. For program information or support, reply HELP.
For full details on how opt-in and opt-out work, see our SMS Consent page.
We retain conversation data for as long as necessary to provide the service and fulfill the purposes described in this policy, or as required by law. Customers who opt out of messaging will not receive further messages, though some records may be retained for compliance purposes.
Depending on your location, you may have the right to:
To exercise these rights, contact us at sean@usehighmark.com.
We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, or disclosure. No system is completely secure, and we cannot guarantee absolute security.
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of Highmark-powered services after changes are posted constitutes your acceptance of the revised policy.
If you have questions about this Privacy Policy or how your data is handled: